Fully integrated
Rebrand
Highland Agri Solutions, formerly known as Agrispray, has been Otago’s trusted supplier of seeds, sprays, and equipment since establishing our East Taieri base on State Highway 1 in the early 1990s. Over the decades, we’ve earned our reputation as the region’s specialist agrichemical sales and distribution company, further expanding our reach with our Seed & Distribution Centre on Lowery Street in Milton. We’re Growsafe certified and committed to rigorous compliance standards, ensuring the safe, responsible, and effective use of chemicals across farming and growing operations. Today, we’re proud to be recognised not only for our agrichemical expertise but also as a premier supplier of seed solutions. Whether you’re cultivating or treating, our team is here to offer support, advice, and the right products to help you get the job done well.
Highland Agri Solutions marks the next evolution of Agrispray, a brand that reflects both where the business comes from and where it’s heading.
This creative look and feel supports Highland Agri Solutions as a practical, reliable agri partner. It reflects the business’s rural roots, technical knowledge and straightforward approach to communication. Using it consistently across press, EDMs, social and digital channels helps build clear recognition and trust.
New logo
The Highland Agri Solutions logo represents who we are and how we work. It’s built around strength, reliability, and practical know-how, reflecting life and work in the high country. This logo stands for getting the job done properly and standing by our customers.
Brand refresh + new website launch
Formerly Agrispray, Highland Agri Solutions evolved their service offering—and needed a brand and website that reflected it. The brief was clear: keep the trust built over decades, modernise the identity, and create a site that makes it easy for farmers to find products, services and specialist support across Otago and Southland.
Our services have evolved — and so have we
Highland Agri Solutions provides 360° farming support—from agronomy and seed through to crop protection, equipment, animal health, environmental planning, and repairs. But the old brand name no longer captured the breadth of the business, or where it was heading.
The new brand needed to carry the same local credibility, while opening the door to a wider, more future-focused proposition.
What sets Highland apart?
Local + independent
Practical advice, trusted products and local people—backed by decades in-region.
End-to-end support
Farming decisions don’t happen in isolation. Their team supports the full system: crops, pasture, animals and equipment.
Specialists on hand
A deep bench of agronomists and technical specialists, plus on-farm assessments and implementation support.
Proven experience
Over 150 years of collective experience supporting Otago and Southland farming operations.
Refreshing the brand — a new name, a stronger fit
Original: Agrispray
A well-known, long-standing name with strong regional trust—built on service, advice, and hands-on support.
Refreshed: Highland Agri Solutions
The new identity and name signals what the business has become: broader than spraying, more strategic than supply, and built around solutions that support the whole farm—season after season.
The brand direction was designed to feel confident and modern, while staying grounded, local and practical—because that’s what the rural customer expects.
Building a website that works like the team does
The new website was built to do one job well: help customers quickly find what they need, then connect with the right people.
Key priorities included:
- Clear pathways into Farming Services (agronomy, on-farm assessments, environmental planning, equipment repairs)
- A structured Products experience across key categories (crop protection, calf rearing, animal health, equipment, lawn & turf, pest control)
- Strong location + contact UX (East Taieri and Milton), plus a visible specialist team
- Copy that sounds like the business: straight, practical, and locally relevant
Taking Highland Agri Solutions live
With a refreshed brand and a new website, Highland Agri Solutions now has a digital presence that matches the scale of the offering—local, independent, and built around helping farmers make confident decisions.
