Stay up to date on all things rural marketing
Stay up to date on all news and trends across the agricultural sectors in New Zealand and AU. Artikel and Swint update on technology developments and changes in the marketing industry to support their client’s businesses.
- Daniela Zavallone
- December 21, 2023
- 10:14 am
Ag shows are some of the most anticipated events in the farming calendar! It is a great opportunity to connect with farmers and other businesses in the industry.
- Daniela Zavallone
- September 26, 2023
- 11:57 am
Our brains are wired to process visuals faster and more effectively than plain text. In a data intensive field like Agribusiness, it’s crucial to communicate complex information in a straightforward manner. Data can be displayed in a variety of different ways, each suitable for different types of data.
- Alex Hutton
- July 14, 2023
- 10:05 am
Advertising falls into two categories – traditional and digital advertising. Traditional focuses on television, radio, newspaper, magazine, direct mail outs and billboards. Digital advertising focuses on online and social media advertising. Digital can increase your audience reach and allow you to target your ideal customer.
- Alex Hutton
- June 16, 2023
- 8:37 am
SEO stands for Search Engine Optimisation. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Using an SEO strategy to optimise your web pages can get your business found by the most significant members of your customer base. This is through improved search rankings and drive more organic traffic to your site.
- Alex Hutton
- May 14, 2023
- 10:29 am
Whilst farming is the most historical occupation and has typically been isolating, communication within agriculture has never been more accessible than now. With 92% of farmers having access to a smartphone and the ease of use of the internet on the go, social media has become a more recognised form of communication and marketing in the sector.
- Alex Hutton
- April 13, 2023
- 10:44 am
Three out of four apple users use the default maps app. If your potential customer is trying to search your business on Apple Maps when in a rush, what happens if you don’t show up?
