Fully integrated brand activation
Our client has been helping farmers prosper for the better part of 50 years, names and owners have changed the environment has become a complexity of regulations. At heart, the commitment to do right by the land, families working them, and supplying the best possible produce remains the same.
Having gone through an rebrand, Artikel + Swint were asked to activate the brand. But also to fine-tune some of the initial brand work – so that when Cates went to market all the messaging resonated.
What followed were a number of processes including interviews with the Cates agronomists to get to the heart of the Cates brand and the messages required to connect with their audiences. Through this, a revised Brand Strategy was developed alongside a Brand Activation plan. This was then coupled with a Strategic Media and Executional plan – encompassing a fully integrated approach also covering events.
Through this process, we could see a need to shake off the traditional aura the company had through a brand refresh and activation. Getting the right balance – a leading edge and innovative company yet still approachable and a safe pair of hands.
Executionally, the messaging and imagery helped convey the Cates brand’s core essence, innovative, international network, and uncomparable seed development supported with an unmatched full agronomy service. Our design reflects the audience’s business desires for growth and longevity.
We also created a new tagline for Cate’s – Grow With Us.
