Creating impact with Videography
Complimenting websites as the new storefronts videography is an effective communications forum with a wide reach and variable online applications. We were privileged to work with Primary ITO on their flagship “NZ Apprenticeship” campaign designed to create awareness and understanding of the value of an apprenticeship from an employer and apprentice’s perspective.
In the primary industries, an apprenticeship remains a powerful learning pathway for many students that wraps theory classes with practical job training. A real advantage of the apprenticeship program is the support of both the training advisor and employer tailoring a learning program for individuals.
To showcase the mixture of Agriculture and Horticulture opportunities that are available, footage was filmed across a number of businesses. We at Artikel and Swint are able to manage the process from brief creation, storyboard, footage, editing and online application. The series of short 6sec, 12sec, and 60sec videos featured in Primary ITO campaign across multiple digital platforms including Facebook, Instagram, YouTube, Google, and their website.