In-person forums have long remained a suitable place for farmers to share their thoughts and concerns… but only for the ones who can make it.
The internet has provided farmers many opportunities to connect with other farmers in the industry. It has allowed them to being online when it suits them, so they don’t have to take time out of their busy workdays to attend in-person forums.
Online public and private forums/groups like those used on platforms such as Facebook Groups and Reddit provide a unique opportunity for farmers to engage and connect with other farmers, scientists, organisations, suppliers, and experts to discuss what is going on in that field of the industry. Most importantly, it allows them to engage when they want and for how long they want.
Online groups and forums have proven successful in bringing together farmers who would normally be isolated from each other to discuss prominent issues and questions they have with each other. Building an online community of like-minded individuals and a support network who they may have never met in person!
As a brand, if you have strong customer relationships, especially with farmers who are highly engaged, creating a reddit forum or Facebook group that focuses on your speciality (or joining one) can be a great way to hear feedback from customers, learn more about them, understand their pain points and learn what is happening in the industry so your business can respond appropriately through all communications.
In today’s day and age, building strong customer relationships and showing you can listen and respond to their needs is crucial for your brand’s survival. Making it easy for your customers to contact you and that you respond to them in a timely manner is even more important.
Need help navigating online forums/groups for your brand?