Whilst farming is the most historical occupation and has typically been isolating, communication within agriculture has never been more accessible than now. With 92% of farmers having access to a smartphone and the ease of use of the internet on the go, social media has become a more recognised form of communication and marketing in the sector.
Social media is a powerful medium of communication and engagement for any agribusiness marketer when it comes to marketing to farmers. 82% of farmers regularly use social media and the majority use social media every day. When it comes to choosing who and what brands they follow, farmers look for education, entertainment, inspiration, and shared values. Farmers value these characteristics the most in the people they follow on social media: respect, friendly approach, dependability, open mindedness, and loyalty.
Word of mouth is not the only medium farmers and businesses alike can rely on to promote their products and brands amongst targeted audiences; creating a digital presence is a quick and effective way to get your consumers to know about your business and products/services.
The key to getting the most out of social media marketing in the agriculture industry lies in understanding how farmers use social media and figuring out the channels that are most relevant to them. Getting started with social media is as simple as signing up on a platform that is popular amongst your targeted customers and is aligned with your goals.
One way you can do this is by working closely with a digital marketing expert in the agribusiness industry. If you need any strategic support, we’re here to help so get in touch today.