SEO stands for Search Engine Optimisation. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Using an SEO strategy to optimise your web pages can get your business found by the most significant members of your customer base. This is through improved search rankings and drive more organic traffic to your site.
How does SEO work?
When you type a query into the search bar, the search engine goes through the pages in it index and finds the ones most related to your query and ranks them according to their relevance. These are the results you see.
Effective SEO requires you to understand what your audience is searching for and create content that satisfies those needs. It’s important to understand their intentions, what and where they’re searching, and match your content with the language customers use when they search and optimise it for search engines. This creates a better user experience.
To understand this better, think about when you last searched for something on Google.
How many pages did you click through?
The average click rate for the top search result on Google is 31.7% and the top three search results account for 75.1% of clicks. This is why SEO is important. Appearing at the top of search engines not only makes you more visible to customers but also build credibility for your content which can help shorten the buying cycle.
SEO also helps enhance the performance and cost-effectiveness of your search campaigns thanks to better page rank and quality scores. To ensure this, you must have high quality content and your content must be relevant to your ideal audience.
To help integrate SEO into your website and marketing strategy, get in touch with the experts by contacting us today.