Video marketing has gained so much traction in the last decade that 86% of businesses used video as part of their marketing strategy in 2022 and 81% said video has helped them increase sales. Video marketing uses videos to educate, entertain and engage the audience to achieve your business or personal goals.
Videos perform well and appeal to consumers because:
- Humans love visuals more than words
Our brains process visuals much faster than words. With attention spans decreasing, videos are the best way to capture your audience’s attention.
- Videos evoke strong emotions
By using impactful storytelling and targeting the right audience, you can strategically use videos to evoke the right emotions in viewers.
- Videos engage multiple senses at one
Videos engage multiple senses – sight and hearing. By engaging more than one of the five senses, you can create a more memorable experience and can evoke stronger emotions increasing the impact of your ad.
Videos have become an integral part of the average company’s marketing strategy, irrespective of their size and industry. The current most popular video formats/platforms for marketing are YouTube Videos, Instagram Reels, YouTube Shorts, Animated Videos, Livestreaming Videos, Facebook Videos, and Webinars.
To find out how video marketing can work for you, contact us today.