Did you know that YouTube is one of the most sought-after platforms for video marketing thanks to it being a relatively low-cost ad channel? And, with 90% of farmers using YouTube regularly, this provides a massive pool of potential customers for advertisers to reach economically. The average cost-per-click (CPC) for YouTube ads is $0.97 this is significantly lower than the average cost-per-thousand-impressions (CPM) of other ad platforms making it an affordable option. This is partly because one YouTube view is counted when a user watches an ad for at least 30 seconds or clicks on the ad and is directed to the advertiser’s landing page, the 30-second view threshold ensures that advertisers only pay for engaged views, rather than for brief glimpses or accidental views.
Not only will YouTube ads help grow your brand awareness, and equity. By posting regularly, videos can help you:
- Boost your website traffic & engagement: Videos are effective for driving quality traffic to your website and increasing engagement with your brand.
- Build a community on social media: Videos can act as entertaining and education resources for your digital audience by providing valuable content. This helps you engage with and grow your community on your social media channels.
- Higher Consumer acquisition and retention: By using videos to educate potential prospects on your brand, your product/service, and your value proposition. Video is helpful to convert people into customers.
- Raise content consumption: Videos are one of the most consumed forms of content today. Therefore, it is important to use this on the right platforms for your audience to help you reach more people.
- Improve customer experience: 94% of viewers watched explanation videos to learn about products or services they bought and were looking to purchase in 2022.
At Artikel and Swint we can create a video strategy to integrate into your marketing strategy!
To find out how YouTube advertising can work for you, contact us today.