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LinkedIn is the world’s largest professional online network. New Zealand’s user base is 2.35 million people with the largest demographic being 25–34-year-olds. It is a great platform for advertising, particularly for B2B companies in agribusiness looking for employees, strengthening professional relationships and generating leads.
Videography is a powerful option for our businesses and popular streaming services such as Netflix offer some economic options.
Like all industries, digital marketing is important for rural suppliers navigating B2B marketing on Facebook and Instagram presents more challenges than traditional Business to Consumer (B2C) marketing due to the nature of the platforms.