Why Invest in a Good Email Marketing Tool?
In today’s digital landscape, where consumer attention is a precious commodity, effective communication is key to business success.
07/08/2024
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In today’s digital landscape, where consumer attention is a precious commodity, effective communication is key to business success.
If you’re not using EDM marketing to boost your marketing campaign, you’re missing out. Agribusiness EDM’s have the second highest open rates out of any other industry at 27.3% and CTR rates of 3.4%!
In-person forums have long remained a suitable place for farmers to share their thoughts and concerns… but only for the ones who can make it.
Ag shows are some of the most anticipated events in the farming calendar! It is a great opportunity to connect with farmers and other businesses in the industry.
Our brains are wired to process visuals faster and more effectively than plain text. In a data intensive field like Agribusiness, it’s crucial to communicate complex information in a straightforward manner. Data can be displayed in a variety of different ways, each suitable for different types of data.
Advertising falls into two categories – traditional and digital advertising. Traditional focuses on television, radio, newspaper, magazine, direct mail outs and billboards. Digital advertising focuses on online and social media advertising. Digital can increase your audience reach and allow you to target your ideal customer.
SEO stands for Search Engine Optimisation. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Using an SEO strategy to optimise your web pages can get your business found by the most significant members of your customer base. This is through improved search rankings and drive more organic traffic to your site.
Whilst farming is the most historical occupation and has typically been isolating, communication within agriculture has never been more accessible than now. With 92% of farmers having access to a smartphone and the ease of use of the internet on the go, social media has become a more recognised form of communication and marketing in the sector.
Three out of four apple users use the default maps app. If your potential customer is trying to search your business on Apple Maps when in a rush, what happens if you don’t show up?
Video marketing has gained so much traction in the last decade that 86% of businesses used video as part of their marketing strategy in 2022 and 81% said video has helped them increase sales. Video marketing uses videos to educate, entertain and engage audience to achieve your business or personal goals.